Marketers and agencies are under constant pressure to prove ROI. But tracking your digital ads are difficult if you have no way to tell which ads drove calls and resulted in sales. Speech analytics allow marketers to connect the dots and follow the customer through the funnel in order to make smarter decisions about ad spending.
Converting spoken information into text, data or actionable insights is not an easy task. Speech technology is a game of 'what is most likely to have been said here' and the winner is the speech engine that returns the most accurate results. Other features and value can be layered on top of the pure transcript, such as keyword spotting, redaction, or predictive analytics, but here we will focus on the accuracy of the transcript, as that is the basis for everything else.