Predictive analytics is a branch of data mining that focuses on the prediction of future probabilities, trends and behavior. It has recently become a hot topic amongst big data fanatics and rightly so. The ability to predict future successes or failures hold value in any industry; sales, marketing, fraud detection, customer relationship management, and more. This is traditionally done by exploiting patterns found in historical, transactional and customer data to identify and optimize risks and opportunities through machine learning. The power of using machine learning capabilities to collect and organize this data is even more disruptive to an industry when you can collect different forms of data than your competitors; like spoken data.