Proving return on investment has been a cornerstone of business since the beginning of time. If you cannot provide empirical data that a project, campaign, or service is having a positive and lucrative effect on operations, you can surely bet that that particular undertaking will get the axe from executives.
If you run a business, you are probably acutely familiar with the utilization of a spreadsheet software. A prevalent data tool for businesses in the past several decades, these applications allow you to digitally organize, calculate, and analyze your data.
Putting your marketing efforts out into the world is a lot like casting a fishing line out to the sea—it takes time, patience, and a whole lot of effort, but when you come up with a big catch, it all seems to be worth it in the end.
Topics: Marketing Analytics
Transforming Call Centers
In 2015, there were more than 2.2 million call center workers employed in the US, with several times that working overseas.
THE DANGER OF A DATA BREACH
When it comes to security, companies can be a little lenient on the necessary steps to securing their sales systems.
We are excited to announce that VoiceBase has been named a 2017 Stratus Award Winner for Cloud Computing.
Create an Experience
According to the Harvard Business Review, historical evidence shows that companies have little to no control over their customer’s experience with their brand.
Dive Deep Into Neural Networks & Machine Learning
Neural networks have gone in and out of style in neurology and computer science since the 1940s.
No two people are alike. More and more, it is critical to think about each individual customer as an isolated situation rather than developing a scenario or response that blankets your entire client base.